Adding an alpaca fiber education section
The final piece was an Alpaca Fiber Education section, built to help visitors understand what makes alpaca fiber genuinely premium — its softness, warmth, and hypoallergenic qualities compared to other fibers. Beyond adding depth to the shopping experience, this section became a bridge to something bigger: it laid the groundwork for a brand-new revenue stream for Alpaca Experiences, the Alpaca Picnic Experiences launching in Summer 2026, connecting the retail side of the business directly to its hands-on visitor experiences.